President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

To create a marketing plan for a food retail product, you need to analyze your product using the Product, Positioning, Price, Place -- or "4 Ps" -- method of marketing. An effective plan ensures that ...

Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Refer to it at ...

Customer insight is the process of analyzing sales and marketing data to gain a better understanding of customer behavior. Customer insight can help you understand why and how different types of ...

It’s easy to get overwhelmed by the clutter of new tools and information available to small business marketers today. I’m sure at some point a small business will hear the following, whether at a ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

Every business starts with a plan, whether it is one mapped out in your head, jotted down on a paper napkin or formalized into a business plan. A business plan essentially describes your company, what ...