As an address, Via Abetone Inferiore 4 in the northern Italian town of Maranello won't stir the soul like Paris' Champs-Elysee or London's King's Road -- unless you're an aficionado of the automobile.

You know you’ve woken up in heaven when there’s a Ferrari V8 or V12 redlining past your hotel window every two minutes. It’s a place where red is more than just a colour and 458 is so much more than a ...