Branded content is a pretty cool way to do it. It’s not just about selling stuff; it’s about telling stories that connect with people. We’re going to look at some great examples of branded content ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands are using AI to personalize experi ...

Another trend in creative marketing is the focus on immersive experiences that engage consumers on a personal level. Brands are increasingly organizing events or campaigns that invite participation ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

This application shows how the brand elements are used for the approved business card layout. “Chinatown Rising” will be featured on Tuesday, January 20, at 6:30 p.m. at the Knickerbocker Theatre, in ...

In today’s sea of flashing screens and endless ads, it’s tougher than ever for brands to cut through the noise. A catchy slogan or striking visual can still turn heads, but to leave a lasting ...

PR pro, president of Dalton Agency's Nashville office, author of “The Joy of Propaganda: The How and Why of Public Relations and Marketing.” Today, consumers demand that companies not only offer ...

Brand marketing is complicated—not only because it has many moving parts but also because most marketing professionals continue to confuse it with other marketing activities. Brand marketing is not ...

Your brand. There’s an argument that it’s the most important thing you can build as a marketer. It lasts longer than any one campaign, event or lead nurture programme, and, built properly, it can help ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

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